Wednesday, January 11, 2012

Target....Kudos ... Great Ad ... Great intents

In this day and age of cynicism, Corporate unfriendliness and bad press, it's nice to see something so positive...Kudos Target.  On Facebook today, I had time to check out news feeds and found this one by Alicia Marie Alvarez posted a link to a blog, Noah's Dad, 
Noah's son has down ...syndrome, and he showed an Ad Target ran with his son in it titled as below: 
Here's what Noah's dad writes:

If you were browsing through this week’s Target ad you may have passed right over the adorable little boy in the bright orange shirt smiling at you on page 9! And if so, I’m glad!

The reason I’m glad? Well, that stylish young man in the orange shirt is Ryan. Ryan just so happened to have been born with Down syndrome, and I’m glad that Target included a model with down syndrome in their typical ad!

This wasn’t a “Special Clothing For Special People” catalog. There wasn’t a call out somewhere on the page proudly proclaiming that “Target’s proud to feature a model with Down syndrome in this week’s ad!” And they didn’t even ask him to model a shirt with the phrase, “We Aren’t All Angels” printed on the front.

In other words, they didn’t make a big deal out of it. I like that.

5 Things Target Said By Not Saying Anything
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